VIVO Delivers a Powerful Brand Experiences for The Links, Incorporated’s 45th National Assembly

By Sophie L. Gibson
Founder & CEO, VIVO360, Inc. (VIVO)

VIVO proudly supported The Links, Incorporated at its 45th National Assembly, held June 24–28, 2026, in Detroit, Michigan. The milestone gathering brought thousands of members to the Huntington Place Convention Center for a dynamic week centered on leadership, service, and impact.

VIVO has served as the Agency of Record for The Links, Incorporated for almost two decades, supporting one of the nation’s largest volunteer organizations for women of African descent. Throughout this long-standing partnership, VIVO has strengthened the organization’s brand through the development of identity materials, ongoing website management, the production of the quarterly LINKED magazine, and the development and implementation of brand-specific events. Over the years, VIVO has also implemented more than 500 campaigns, helping keep the brand polished, current, and aligned with evolving audiences. These consistent efforts have enhanced member engagement and helped ensure The Links, Incorporated remains relevant to audiences around the world today and for future generations.

Throughout the multi-day event, members participated in leadership sessions, workshops, and ceremonial programming. To support the full experience, VIVO developed a suite of branded environmental and digital assets that created consistency, clarity, and energy across the convention space.

The team produced digital signage, custom pull-up banners, and environmental graphics that transformed the venue into an immersive brand environment. Each element was designed to align with The Links’ core programmatic facets, including arts, services to youth, national trends, international trends, and health, while reinforcing key moments throughout the event.

The result was a polished and engaging assembly experience that strengthened brand cohesion and elevated member engagement. By translating “The Joy in Our Journey” into a visually compelling environment, VIVO helped create a memorable event that celebrated the spirit and mission of The Links, Incorporated.

An Invitation

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