Morehouse School of Medicine
Satcher Health Leadership Institute Morehouse School of Medicine, Division of Behavioral Health
Project Details
Morehouse School of Medicine – 40th Anniversary & Expansion Into the Future
For Morehouse School of Medicine’s 40th Anniversary and capital campaign, VIVO created a comprehensive brand strategy and campaign materials, including a dedicated website and fundraising collateral. The “Ignite. Influence. Innovate.” campaign strengthened MSM’s brand, enhanced alumni and donor engagement, and supported a $65 million fundraising effort, positioning the institution for continued leadership in medical education and research.
Project Details
Morehouse School of Medicine – Let’s Talk About It!
VIVO developed and implemented “Let’s Talk About It!” for the Satcher Health Leadership Institute and Morehouse School of Medicine—a campaign aimed at reducing mental health stigma in the African-American community. Using research, focus groups, and multi-channel outreach—including PSAs, digital, and print—VIVO raised awareness of mental health services and advanced efforts to eliminate behavioral health disparities.
