NAACP is an historic organization with a grassroots mentality for change and equality. The Image Awards is a way to recognize individuals that have done outstanding work in the area of community development, outreach and mobilization. The Image Awards are a time to reflect on the past years’ achievements and honor those who are making a difference. VIVO was charged to create an experience that highlights the significance and history of the award show while engaging stakeholders.
The award show is recognized by hundreds of thousands of people around the U.S. From conception to delivery, VIVO managed the process of design and development of the 48th NAACP Image Awards website. The project consisted of multiple website stages of development and highly confidential content. A rollout strategy was put into place to deliver high-profile content to end users. The site is currently live at: http://www.naacpimageawards.net/