Delta Air Lines
To revitalize recruitment and retention for Delta Global Staffing (DGS), VIVO developed the "Work With Us, Travel On Us" brand platform, a strategic initiative that centered the company’s identity on its unique travel benefits. By blending direct, culturally resonant messaging with high-impact brand positioning, VIVO successfully navigated a competitive marketplace to foster a deeper sense of community and engagement among both new and existing employees.
The Challenge
Delta Global Staffing (DGS) a subsidiary of Delta Air Lines, came to VIVOwith a unique challenge. The global company needed to communicate their innovative recruiting and retention benefits program to eligible employees as well as existing employees. One of the key benefits being that any employee who works with DGS has the opportunity to take advantage of discounted airline tickets from Delta Air Lines. They needed to communicate this unique offering as it was their major brand positioning.
Our Solution
The solution: “Work With Us, Travel On Us.” VIVOdeveloped this message for DGS. This brand message was delivered beyond traditional marketing means and helped guide DGS through a cultural change and position this unique brand in a very competitive marketplace. Based on these strengths, we created a new brand platform rooted in respect for the things that mattered most to their employees and target audiences: Work, travel, a sense of community, and directness.
Our Results
VIVO successfully captured the attention of MYATL stakeholders with a brand that deeply resonated with City employees. This branding effort helped employees recognize Voya as a company that not only comprehended financial services but also understood the unique needs of individual Atlantans. With VIVO’s messaging and creative strategies, Voya seamlessly educated City employees about the new retirement plan, ensuring a smooth transition into the future.
Our Results
VIVO delivered a transformative digital experience for The Links, Incorporated’s Vision2020 campaign. The platform allowed members to learn about the initiative, share personal stories, donate, track progress, discover leaders, and explore philanthropic endeavors.
