Atlanta Housing
As the nation’s first public housing authority, Atlanta Housing partnered with VIVO to lead an award-winning brand and digital transformation that modernized its historic legacy for 46,000 residents. This integrated initiative, highlighted by a revitalized web presence and the Atlanta Housing Unlocked podcast, earned a prestigious AMY Award for excellence in the affordable housing sector.
The Challenge
As the first public housing institution in the United States and the largest housing authority in Georgia, Atlanta Housing serves nearly 27,000 low-income households, impacting the lives of over 46,000 individuals. Building on a legacy of community stewardship that dates back to 1938, the organization sought a sophisticated strategy to communicate its achievements and the comprehensive services it provides to families, seniors, and children. This initiative focused on modernizing Atlanta Housing’s public image and deepening community engagement to more effectively share its mission. By bridging its historic past with a forward-looking vision, the organization successfully amplified its role in shaping the future of affordable housing.
Our Solution
VIVO spearheaded a comprehensive brand and digital transformation for Atlanta Housing, integrating high-impact rebranding, web development, and strategic public relations. Our team revitalized the Choice Atlanta identity and optimized the agency’s corporate web presence to prioritize transparency, ensuring the public could intuitively access vital programs and community success stories. To amplify the organization’s narrative, VIVO launched the Atlanta Housing Unlocked podcast, hosted by Egypt Sherrod, to serve as a primary storytelling platform. By featuring interviews with agency leaders and residents, this initiative successfully humanized the mission and showcased the tangible real-world impact of Atlanta Housing’s affordable housing initiatives.
Our Results
VIVO delivered an integrated suite of rebranding, web development, and strategic public relations, revitalizing the agency’s visual identity and launching the high-impact Atlanta Housing Unlocked podcast. These efforts significantly boosted community engagement and streamlined public access to vital resources, ensuring the organization’s 85-year legacy remains a forward-looking force in affordable housing. This comprehensive initiative was further validated by winning a prestigious AMY Award, cementing Atlanta Housing’s reputation for innovation and excellence in the public sector.
