The Links, Incorporated
VIVO has served as the Agency of Record for The Links, Incorporated for almost two decades, supporting one of the nation’s largest volunteer organizations for women of African descent. Throughout this long-standing partnership, VIVO has strengthened the organization’s brand through the development of identity materials, ongoing website management, the production of the quarterly LINKED magazine, and the development and implementation of brand-specific events.
Over the years, VIVO has also implemented more than 500 campaigns, helping keep the brand polished, current, and aligned with evolving audiences. These consistent efforts have enhanced member engagement and helped ensure The Links, Incorporated remains relevant to audiences around the world today and for future generations.
The Challenge
For several years, VIVO has proudly served as the Agency of Record for The Links, Incorporated, implementing national marketing and communications campaigns. VIVO’s duties include creating brand identity materials for activities and conferences, updating and maintaining the organization’s website, and publishing their quarterly magazine, LINKED. This 84-page members-only publication reaches 14,000 members, featuring advertisements, articles from contributing editors, and full stories. LINKED serves as a crucial tool for keeping members informed and connected to the organization’s activities worldwide.Top of Form
Our Solution
VIVO embarked on a groundbreaking project to create a capital campaign for The Links, Incorporated, aligning with the appointment of its 16th National President and the launch of Vision2020. Vision2020, spearheaded by The Links Foundation, Incorporated, aimed to raise $10 million by 2020. VIVO conceptualized Vision2020 not just as an initiative but as a campaign to engage its 13,000+ members in funding the organization. The campaign lacked a distinctive brand to personalize it and a means to communicate its progress to stakeholders.
Our Results
VIVO delivered a transformative digital experience for The Links, Incorporated’s Vision2020 campaign. The platform allowed members to learn about the initiative, share personal stories, donate, track progress, discover leaders, and explore philanthropic endeavors.
