Hartsfield-Jackson Atlanta International Airport tasked VIVO with amplifying awareness and ticket sales for The Taste of Hartsfield-Jackson, a premier food festival benefiting No Kid Hungry. VIVO launched a dedicated landing page, produced engaging videos, and executed targeted social media campaigns, while also leveraging influencer and media outreach. These efforts resulted in a 59% increase in ticket sales and donations, a 97% rise in unique website visitors, and more than 5 million media impressions, significantly expanding the event’s reach and impact.