VIVO Celebrates Asian American Pacific Islander Heritage Month
VIVO Showcases The Asian Americans Who Helped To Shape Moder America
VIVO understands that culture is not about race, but about diversity of thought. As Americans we have stood out in the world as understanding how impactful culture can be. After all we are mostly descendants of immigrants. The cultural fabric of America. Advertisers have long generated multicultural advertising aimed at African-Americans and Latino consumers, finally companies are developing dedicated advertising, specifically designed at other culturally-targeted consumer groups, and VIVO has been at the help of this “Cultural Revolution” from inception since 2001.
VIVO dug deep into the research and now showcases two Asian Americans who forever changed the culture of what it means to be an American.
YAY! It’s Mental Health Awareness Month
VIVO understands the importance of the stigma associated with mental health, today more than ever COVID-19 has brought the need for affordable mental health resources to the forefront.
For Mental Health Month, VIVO would like to showcase a client advocate of mental health, Morehouse School Medicine and Metropolitan Counseling Services, a leader in providing affordable mental health services to reach underserved populations.
Morehouse tapped VIVO a few years ago to help them create a mental health campaign to help alleviate the stigma in the African American community around getting treatment for mental health.
Applying research from the Satcher Health Leadership Institute and Morehouse School of Medicine along with the information VIVO attained from focus groups– it was clear that African-American families found it challenging to help family members who were in need of mental health services due to the stigma around mental health in the African-American community.
VIVO developed a strong message centered around the Satcher Health Leadership Institute and the Morehouse School of Medicine’s mission and new strategic positioning – to eliminate disparities in behavioral health, including mental health, substance abuse, and developmental disabilities.
A personal request from Sophie Gibson:
As a board member for Metropolitan Counseling Services in Atlanta I wanted to do something about the mental issues for so many that COVID-19 magnified. I found out that there is a lack of affordable mental health resources, I knew I had to help.
That’s why I created a fundraiser to support Metropolitan Counseling Services. Their campaign to provide weekly mental health services at affordable rates will create a pathway to make mental health services attainable—and you can be a part of it.
Check out my fundraising page and please consider making a donation to help me reach my goal of $500
Give today. Giving online is easy and fast, and your support will make a real difference. I appreciate your help!