Studio Cigar Lounge
Studio Cigar Lounge tapped VIVO to help brand and launch the Southeast’s largest cigar lounge. Studio Cigar Lounge is a 9000 square foot state-of-the-art ventilated first-in-class cigar lounge. It boasts a luxurious public smoking lounge, private conference rooms, private smoking lounge, fine dining, private meeting rooms, and outdoor patio spaces.
VIVO assisted with the sign unveiling this past December. Several government officials attended the event, including the Mayor of Fairburn and Fulton County City Council. Everyone in attendance at the event had the opportunity to get a sneak peek of Fairburn’s newest cigar concept before the official grand opening.
VIVO developed each aspect of the Studio Cigar Lounge brand from social media to the digital experience and events. We implemented a social media strategy that encompassed utilizing local influencers in the premium cigar category. Digitally, the aspects of the brand were carried over for a seamless user experience across the website as well as email communication. We of course, created the usual brand identity materials typical of a newly established brand, logo, business cards, letterhead, envelopes, postcards, etc.
And we didn’t stop there.
The VIVO team executed two Grand Openings, which both sold out in a matter of days. Both events helped catapult the lounge into not only the local cigar scene but gave SCL a national presence as a major contender to look out for throughout the country.
To round out the festivities, Studio Cigar Lounge was made an official Davidoff Appointed Merchant.
“We are pleased to welcome Studio Cigar Lounge to our Appointed Merchant network. The success of Davidoff has been made possible through decades of long-standing partnerships with trusted merchants. We look forward to working with Studio Cigar Lounge as an indispensable business partner, providing the tools and support to grow their business and the Davidoff brand, “Dylan Austin, President of Davidoff Americas.
VIVO hit the ball out of the park and can’t wait to produce more experiences for the brand.