VOYA

Voya Financial partnered with VIVO to introduce its new role as the retirement manager for City of Atlanta employees. VIVO developed the “MYATL: Plan with a Purpose” brand, integrating Atlanta’s culture to create messaging that resonated with city employees. Through a user-friendly digital experience and targeted communications, VIVO educated employees about the new retirement plan, easing the transition and building confidence in Voya’s services. This campaign increased engagement and positioned Voya as a trusted partner for Atlanta’s workforce.